Download The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Writen By Thomas T. Nagle

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

By : Thomas T. Nagle

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 pdf download The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

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Book Synopsis :

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies," which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.A completely rewritten chapter on "Creating a Strategic Pricing Capability," which shows readers how to implement the principles of

Book Detail :

Author : Thomas T. Nagle

Pages : 352 pages

Publisher : Routledge

Language :

ISBN-10 : 1138737518

ISBN-13 : 9781138737518

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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