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Buyology: Truth and Lies About Why We Buy By : Martin Lindstrom ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : Book Detail : Author : Martin Lindstrom Pages : pages Publisher : Language : eng ISBN-10 : B001FA0VWG ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably By : Thomas T. Nagle ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies," which addresses timely technical issues like foreign exchange risks, reactions to market slumps, an

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship By : Mahan Khalsa ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren?t, both lose. It?s no longer sufficient to get clients to buy?a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: ? Start new business

Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team By : Scott Miller ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : From the organizational experts at FranklinCovey, an essential guide to becoming the great manager every team deserves.A practical must-read, FranklinCovey?s Everyone Deserves a Great Manager is the essential guide for the millions of people all over the world making the challenging and rewarding leap to manager. Based on nearly a decade of research on what makes managers successful?and includes new ways of thinking, tips and techniques?this volume has been field-tested with hundreds of thousands of managers all over the world.Organized under four main roles every manager is expected to fill, Everyone Deserves a Great Manager focuses on how to lead yourself, people, teams, and change. Readers can start anywhere and go everywhere with this guide?depending on their current problem or time constraint.

Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team By : Scott Jeffrey Miller ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : ***A WALL STREET JOURNAL BESTSELLER*** From the organizational experts at FranklinCovey, an essential guide to becoming the great manager every team deserves.A practical must-read, FranklinCovey?s Everyone Deserves a Great Manager is the essential guide for the millions of people all over the world making the challenging and rewarding leap to manager. Based on nearly a decade of research on what makes managers successful?and includes new ways of thinking, tips and techniques?this volume has been field-tested with hundreds of thousands of managers all over the world. Organized under four main roles every manager is expected to fill, Everyone Deserves a Great Manager focuses on how to lead yourself, people, teams, and change. Readers can start anywhere and go everywhere with this guide?depend

Team of Teams: New Rules of Engagement for a Complex World By : Stanley McChrystal ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : What if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization? THE OLD RULES NO LONGER APPLY . . . When General Stanley McChrystal took command of the Joint Special Operations Task Force in 2004, he quickly realized that conventional military tactics were failing. Al Qaeda in Iraq was a decentralized network that could move quickly, strike ruthlessly, then seemingly vanish into the local population. The allied forces had a huge advantage in numbers, equipment, and training?but none of that seemed to matter.TEACHING A LEVIATHAN TO IMPROVISE It?s no secret that in any field, small teams have many ad?vantages?they can respond quickly, communicate freely, and make decisions without layers of bureaucracy. But organizations taking on really big challenges can?t fit in a gara

Reframing Organizations: Artistry, Choice, and Leadership By : Lee G. Bolman ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Set aside trends to focus on the fundamentals of great leadership Reframing Organizations provides time-tested guidance for more effective organizational leadership. Rooted in decades of social science research across multiple disciplines, Bolman and Deal's four-frame model has continued to evolve since its conception over 25 years ago; this new sixth edition has been updated to include coverage of cross-sector collaboration, generational differences, virtual environments, globalization, sustainability, and communication across cultures. The Instructor's guide has been expanded to provide additional tools for the classroom, including chapter summary tip sheets, mini-assessments, Bolman & Deal podcasts, and more. These recent revisions reflect the intersection of reader recommendations and the current leadership environment, resulting i

The Vision Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business By : Michael Hyatt ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization?In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multipl

Systems Thinking for Social Change: A Practical Guide to Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results By : David Peter Stroh ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation. How do these unintended consequences come about and how can we avoid them? By applying conventional thinking to complex social problems, we often perpetuate the very problems we try so hard to solve, but it is possible to think differently, and get different results. Systems Thi

Stick Together: A Simple Lesson to Build a Stronger Team By : Jon Gordon ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : Build a stronger team with this illustrated fable From bestselling author Jon Gordon and coauthor Kate Leavell, Stick Together delivers a crucial message about the power of belief, ownership, connection, love, inclusion, consistency, and hope. The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together. Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their

Hollywood Dealmaking: Negotiating Talent Agreements for Film, TV, and Digital Media By : Dina Appleton ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : Book Detail : Author : Dina Appleton Pages : 408 pages Publisher : Allworth Language : ISBN-10 : 1621536580 ISBN-13 : 9781621536581   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Filmmakers and Financing: Business Plans for Independents By : Louise Levison ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : In this new and updated ultimate filmmaker's guide, Louise Levison gives you easy-to-use steps for writing an investor-winning business plan for a feature film, including:A comprehensive explanations for each of the eight sections of a planFull financial section with text and tablesA sample business planA companion website with additional information for various chapters and detailed financial instructions ? advanced math not neededAn explanation on how feature documentary, animated and large-format films differA guide to pitching to investors: who they are, what they want and what to tell themWords of advice: Filmmakers share their experiences raising money from equity investors Book Detail : Author : Louise Levison Pages : 304 pages Publisher : Routledge Language : ISBN-10 : 113894744X ISBN-13 : 9781138947443  

So You Want to Be a Producer By : Lawrence Turman ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Few jobs in Hollywood are as shrouded in mystery as the role of the producer. What does it take to be a producer, how does one get started, and what on earth does one actually do? In So You Want to Be a Producer Lawrence Turman, the producer of more than forty films, including The Graduate, The River Wild, Short Circuit, and American History X, and Endowed Chair of the famed Peter Stark Producing Program at the University of Southern California, answers these questions and many more.Examining all the nuts and bolts of production, such as raising money and securing permissions, finding a story and developing a script, choosing a director, hiring actors, and marketing your project, So You Want to Be a Producer is a must-have resource packed with insider information and first-hand advice from top Hollywood producers, writers, and directors, offering invaluable help for beginne

Dealmaking in the Film & Television Industry: From Negotiations to Final Contracts By : Mark Litwak ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Dealmakingthe popular, award-winning "self-defense" book for everyone working in the film and television industryis now expanded (with more than 120 additional pages) and updated to include the latest legal rulings and entertainment technology developments. Addressing a general, non-attorney readership, it is a fascinating, highly accessible guide to current entertainment law's peculiarities, "creative" practices, and practical applications. Armed with Dealmaking, filmmakers can save themselves thousands of dollars in legal fees as they navigate the shark-infested wa- ters of the entertainment business. Whether you're a producer, writer, director, or actor, Mark Litwak will help you make the most of your business dealings while steering you clear of the many contractual traps that may await yo

Your Career in Animation (2nd Edition): How to Survive and Thrive By : David B. Levy ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : A Newly Revised Edition of the Go-To Guide for Any Animation Artist!?Your Career in Animation is the most comprehensive and valuable book on animation careers that you?ll ever need.? ?Bill Plympton, Animator / Producer Whether you want to break into the animation industry or ?toon up? to a better career, this comprehensive guide will show you how. A leading animation professional surveys the field and shares the advice of more than one hundred and fifty top talents in the business of making toons? including Brooke Keesling, head of animation talent development at Bento Box, Mike Hollingsworth, supervising director of BoJack Horseman; Andrea Fernandez, art director on The Cuphead Show! PES, Oscar-nominated stop-motion director of Fresh Guacamole; Linda Simensky, head of content for PBS Kids; Minty Lewis, co-cre

The Big Picture: The Fight for the Future of Movies By : Ben Fritz ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : A Los Angeles Times Bestseller Winner of the Best Non-Fiction Book Prize at the 2018 National Arts & Entertainment Journalism Awards ?Ben Fritz crafts an electrifying and essential book that carefully chronicles how Hollywood tradition is collapsing and new models are fueling the future. A must-read.??Ava DuVernay, director of A Wrinkle in Time, Selma, and 13th The stunning metamorphosis of twenty-first-century Hollywood and what lies ahead for the art and commerce of film Ben Fritz chronicles the dramatic shakeup of America?s film industry, bringing equal fluency to both the financial and entertainment aspects of Hollywood. He offers us an unprecedented look deep inside a Hollywood studio to explain why sophisticated movies for adults are an endangered species while franchises and super-heroes have come to dominate the cin

Technical Theater for Nontechnical People By : Drew Campbell ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : Here is help for actors, directors, stage managers, producers, and event planners who want to understand every aspect of technical theater?from scenery, lighting, and sound to props, costumes, and stage management.In this thoroughly revised new edition, the popular guide firmly embraces the digital age with new content about digital audio, intelligent lighting, LED lighting, video projection, and show control systems, all explained in the same approachable style that has kept this book in the pockets of industry professionals for many years. A brand-new chapter on sound design has also been added, and every chapter has been updated with more information about the basics of theater technology, including draperies, lighting instruments, microphones, costume sketches, and more. This book teaches:Who?s who on a theatrical production team

Mastering Stand-Up: The Complete Guide to Becoming a Successful Comedian By : Stephen Rosenfield ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : This entertaining and sharply written guide?for both beginners breaking into comedy and professionals seeking to improve their sets and advance their careers?examines the work of great comedians such as Louis C.K., Jerry Seinfeld, Eddie Izzard, Moms Mabley, Hannibal Buress, Sarah Silverman, Richard Pryor, and more as a means of illustrating the most important techniques of performing and writing stand-up. Here, Stephen Rosenfield lays out a clear plan for achieving success, candidly explaining what works, what doesn?t, and why. Including a 12-item ?Successful Comedian?s To-Do List,? Rosenfield states, ?Get undeniably good at each of these and you can kiss your day job good-bye. You will be a pro.? The New York Times heralded Stephen Rosenfield as ?probably the best known comedy teacher in the count

Live From New York: The Complete, Uncensored History of Saturday Night Live as Told by Its Stars, Writers, and Guests By : Tom Shales ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Just in time for the 40th anniversary of Saturday Night Live, a rollickingly updated edition of LIVE FROM NEW YORK with nearly 100 new pages covering the past decade.When first published to celebrate the 30th anniversary of Saturday Night Live, LIVE FROM NEW YORK was immediately proclaimed the best book ever produced on the landmark and legendary late-night show. In their own words, unfiltered and uncensored, a dazzling galaxy of trail-blazing talents recalled three turbulent decades of on-camera antics and off-camera escapades. Now a fourth decade has passed---and bestselling authors James Andrew Miller and Tom Shales have returned to Studio 8H. Over more than 100 pages of new material, they raucously and revealingly take the SNL story up to the present, adding a constellation of iconic new

Maps of the Disney Parks: Charting 60 Years from California to Shanghai By : Kevin Neary ==>> READ BOOK NOW<<==   ==>> DOWNLOAD BOOK NOW<<==   Book Synopsis : The maps of the Disney Parks are more than just atlases used by guests to find their way to Big Thunder Mountain. They are snapshots of a place and time, relics treasured by collectors, and gorgeous pieces of artwork. In fact, it was a map-drawn by Herb Ryman and imagined by Walt-that was used to sell the idea for Disneyland to investors. This book will include maps of the domestic parks from 1955 to today, as well as highlights from the international parks. Alongside the maps there will be photographs depicting how the parks have changed over time, explanations of why the landscape was altered, and details on attractions that were added or taken away. Book Detail : Author : Kevin Neary Pages : 144 pages Publisher : Disney Editions Language : ISBN-10 : 1484715470 ISBN-13 : 9781484715475   Supporting format